mindset

Lesson 41: Authentically Craft Brand Messaging that Stands Out with Rachael Kay Albers

Rachael_art.jpg

How to create content that’s epic and unforgettable

with Rachael Kay Albers

When it comes to creating content, standing out and being memorable, it’s not about saying something new.

It’s about your unique spin, and your unique perspective on it.
— Rachael Kay Albers

With so much content out there, how can we create brand messaging that actually stands out in a memorable way and reach the right audience for our creative business?

This week on Creativity School, Rachael Kay Albers is here to teach us how to create epic, unforgettable brand messaging and content through humor, connection, and fun! Rachael is a Creative Director and Lead Designer at RKA Ink, and the host of her business sketch comedy show Awkward Marketing. Rachael uses comedy and characters like Brad the Braggy Bro and Carie the Copycat to teach small business owners how NOT to approach their content and marketing.

Rachael shares with us the 5 Marketing Archetypes that can make people feel icky and awkward, and how to start identifying the brand values you want to share by first identifying the ones that make you feel blech. She also shares why it’s SO important to create content as a small business owner, why entertaining your audience through your messaging is the holy grail of content, and why we should bring lightness and fun into our message. If you want to learn how to create brand messaging and content that stands out, this episode is for you!

**Today’s episode is brought to you by Audible! Get started with a free audiobook download and 30 day free trial at www.creativityschoolpodcast.com/audible.

Mentioned in this episode:

  •  How Rachael’s business sketch comedy show Awkward Marketing got started

  • How to bring humor into your brand without trying to be laugh out loud funny

  • How to discover your brand values by by tapping into the things you are NOT about

  • How to find your arch nemesis and turn it into your superpower

  • Why it’s important to create content for your business

     

CONNECT WITH RACHAEL:

Awkward Marketing | Instagram | Website

CONNECT WITH CREATIVITY SCHOOL:

Thank you so much for listening!

Subscribe so you never miss an episode, and connect with me online!

Instagram | Twitter | Facebook

If you have any questions or comments for the show, click here

Lesson 40: Celebrate Being a Multi-Passionate Creative with D’ana Joi Spencer

Joi_art.jpg

How to fully embrace all your creative gifts and find confidence in your passions

with D’Ana Joi Spencer

I want every multi-passionate creative to know, there’s nothing wrong with you. Do not let everybody else niching down and focusing on one thing make you feel like you’re showing up in a way that’s wrong. You are perfect.
— D'Ana Joi Spencer

We’re often told to find our zone of genius and hone in on one area of expertise, but what if you have more than one creative calling? Can you still be successful with your creative talents when everyone else is niching down?

This week on Creativity School, D’Ana Joi Spencer, multi-passionate creative extraordinare, is here to tell us why we should celebrate having multiple creative talents and fully own all of them. If you’re naturally curious, interested, and talented at a lot of different things, why should you have to choose?

D’Ana walks us through how to focus and stay productive when you have multiple creative passions, how to manage all your projects without burning out, and how to pivot through your gifts without judgement or shame. She also shares how to grow your confidence in owning all your amazing talents and gifts. If you're a multi-passionate creative and need tools for how to navigate life while creating all the things that excite you, this episode is for you!

**Today’s episode is brought to you by Audible! If you want to get started with a free audiobook download and 30 day free trial head over to at www.creativityschoolpodcast.com/audible.

Mentioned in this episode:

  • Why you don’t have to niche down and choose just one topic of expertise to build a successful brand or business

  • How to know when to stick with a creative project or pivot, by focusing on your core values

  • Why you shouldn’t feel shame or guilt about letting go of a creative passion and pivoting, and why letting go isn’t a loss

  • How to focus on multiple creative passions without burning out

  • Why its important to say no to yourself and not be tempted by shiny object syndrome

  • How to prioritize your creative projects and know which one to put more energy into – Download D’ana’s free Finding Focus Workbook

  • How to start growing your confidence in owning all of your talents and gifts

  • Creativity School #33 - Discover Your Unique Purpose with Human Design

     

CONNECT WITH D’ANA JOI:

Blog | Shop | Membership | Instagram

CONNECT WITH CREATIVITY SCHOOL:

Thank you so much for listening!

Subscribe so you never miss an episode, and connect with me online!

Instagram | Twitter | Facebook

If you have any questions or comments for the show, click here

Lesson 39: Unlock Your Creative Potential Through Meditation with Brad Gantt

Brad_art.jpg

How to unlock your untapped creative potential through meditation

with Brad Gantt

By quieting our own internal dialogue, by improving our ability to focus and remain in the present moment, we have more access to those qualities of ourselves that give birth to creative ideas.
— Brad Gantt

We know that meditation can help you reduce stress and anxiety, among many other health benefits, but can meditation actually help you become more creative? The answer is YES! And through some simple and effective techniques, it doesn’t require thought shaming and rigid postures to get there.

This week on Creativity School, Brad Gantt, meditation teacher and creative director, talks to us about how meditation can help rid our internal clutter, get us into a flow state, and allow us to journey deeply into our well of untapped creativity, accessing parts of ourselves that have always been there.

If you' think you can’t meditate because you’re unable to sit still and quiet your mind, or you just don’t have the time, this episode is for you. Listen to find out how meditation can be an easy way to clear out your mental junk, reduce accumulated stress, and unlock your creative potential!

**Today’s episode is brought to you by Audible! If you want to get started with a free audiobook download and 30 day free trial head over to at www.creativityschoolpodcast.com/audible.

Mentioned in this episode:

  • How a panic attack led Brad to seek meditation

  • How meditation can help us build a resilience to stressful situations

  • The importance of simply being

  • How meditation can help us see things with complete clarity

  • How meditation can help the creative process and make the creative process more enjoyable

  • How meditation is like a treadmill for an out of shape mind and requires consistency to see the best results

  • Why you don’t need to spend a lot of time meditating to see the benefits of it

     

CONNECT WITH BRAD:

Website | Instagram

CONNECT WITH CREATIVITY SCHOOL:

Thank you so much for listening!

Subscribe so you never miss an episode, and connect with me online!

Instagram | Twitter | Facebook

If you have any questions or comments for the show, click here

Lesson 38: Embracing Vulnerability as your Greatest Strength with BJ Williams

BJ_art.jpg

How to embrace vulnerability and emotional intelligence as your superpower

with BJ Williams

There’s strength in vulnerability.
It’s one of the most powerful tools that you have. If you were created this way and you were given emotions, why would you not use them?
— BJ Williams

How can we begin to embrace vulnerability as our greatest strength, rather than a weakness?This week on Creativity School, I’m speaking to BJ Williams about breaking stigmas surrounding mental health and vulnerability, particularly for black men in America who are 20% more likely to experience mental illness than the general population.

BJ is the creator of a video series called Can I Be Vulnerable?, which encourages black men to face and normalize their vulnerability and mental health. BJ talks about how the series got started completely unplanned, when he shared his own raw and vulnerable video talking about his background and going to therapy. As a result, many men began sharing their own stories and Can I Be Vulnerable? was born.

Listen to find out why destigmatizing mental health and vulnerability is so important, and why it’s essential to learn healthy emotional intelligence. BJ also shares how he deals with negativity online, and how a lack of resources can lead to great creativity and innovation. Listen to feel inspired and embrace your vulnerability as a superpower!

**Today’s episode is brought to you by Audible! If you want to get started with a free audiobook download and 30 day free trial head over to at www.creativityschoolpodcast.com/audible.

Mentioned in this episode:

  • What happened after BJ shared a video of himself being extremely raw and vulnerable

  • Dealing with negativity online especially when what you make is so personal and raw

  • Deciphering constructive criticism vs trash talking

  • Breaking generational curses and learning healthy emotional intelligence

  • The importance of embracing vulnerability and emotional intelligence

  • How a lack of resources allows for great creativity

  • BJ’s advice on how to get started on your own creative project

     

CONNECT WITH BJ:

Instagram | CIBV Instagram | CIBV YouTube

CONNECT WITH CREATIVITY SCHOOL:

Thank you so much for listening!

Subscribe so you never miss an episode, and connect with me online!

Instagram | Twitter | Facebook

If you have any questions or comments for the show, click here

Lesson 37: The Creative and Healing Power of Cannabis with Monica Lo

Jane_art.jpg

How to use cannabis as a tool for wellness to maximize your creativity

with Monica Lo

The struggle is also a part of the journey. Every step I took, even the good ones and the bad ones has led me to where I am today. It’s a crazy journey but you have to just let it unfold.
— Monica Lo

This week on Creativity School, my guest Monica Lo and I have an open minded discussion about cannabis and it’s incredible power as a wellness tool for maximizing your creativity and promoting physical, emotional and spiritual healing.

Monica is a photographer and creative director working to change the public perception of cannabis users. She’s also the creator of Sous Weed®, a blog dedicated to using cannabis as a superfood ingredient as opposed to merely a psychoactive additive. Our conversation is all about normalizing and destigmatizing cannabis, and how to use it for more than recreational purposes.

I ask her ALL the questions in this episode, like the difference between indica and sativa, how to use cannabis for productivity and creativity, how cannabis can aid in your spiritual growth, and more! Whether you’re canna-curious, ready to come out of the canna-closet, or a bonafide canna-lover, you’ll learn so much in this conversation!

**Today’s episode is brought to you by Audible! If you want to get started with a free audiobook download and 30 day free trial head over to at www.creativityschoolpodcast.com/audible.

Mentioned in this episode:

  • The history of cannabis in traditional Chinese Medicine and how it dates back 3,000 years

  • How a back injury led Monica down the path of learning about cannabis as a healing and wellness tool

  • How healing herself led Monica onto a whole new career path

  • Using cannabis to cultivate your creativity

  • The difference between indica, sativa and hybrid

  • Edibles vs smoking

  • Emotional, physical and spiritual healing using cannabis

  • Are certain people more suited for cannabis?

     

CONNECT WITH MONICA:

Website | Sous Weed | Instagram

CONNECT WITH CREATIVITY SCHOOL:

Thank you so much for listening!

Subscribe so you never miss an episode, and connect with me online!

Instagram | Twitter | Facebook

If you have any questions or comments for the show, click here

Lesson 36: Make What You Need to See in the World with Jane Gahng

Jane_art.jpg

How to push past your fears and create what you need to see in the world

with Jane Gahng

I want people to know that they are capable of doing much more than they think they can do. There’s no limitations.
— Jane Gahng

What if you have a burning desire to make something that you need to see exist in the world, but you don’t have any experience and the thought of creating it terrifies the crap out of you? Do you run away or do you answer the call?

My guest Jane Gahng decided to confront all her fears, and make it anyway! Jane is an illustrator and lettering artist, and she shares her story about how she saw a need for an in-person conference celebrating Asian American/ Pacific Islander women and despite her fears, insecurities and lack of experience, decided to create one.

We talk about the process of making something massive in scale and completely beyond your comfort zone, and why Jane felt it was so important to push beyond her fears and create a community for people to feel represented, included and empowered. Jane also shares the visualization techniques she uses to overcome her self doubt and gets back up when she feels knocked down, and how this experience has grown her belief in herself and what she’s capable of. Listen to feel inspired and push past your own blocks to make what is calling you to be made!

**Today’s episode is brought to you by Audible! If you want to get started with a free audiobook download and 30 day free trial head over to at www.creativityschoolpodcast.com/audible.

Mentioned in this episode:

  • The importance of pivoting and evolving

  • The process of making something massive in scale and completely beyond your comfort zone

  • How to overcome self doubt through the power of visualization

  • Manifesting what you want by focusing on the feeling you want

  • How to achieve your goals by asking for help

  • How to keep yourself accountable when you’re scared by sharing what you’re doing with others

  • Get your tickets to Unveil Our Story!

     

CONNECT WITH JANE:

Website | Instagram | Unveil Our Story

CONNECT WITH CREATIVITY SCHOOL:

Thank you so much for listening!

Subscribe so you never miss an episode, and connect with me online!

Instagram | Twitter | Facebook

If you have any questions or comments for the show, click here

Best Of - Get Stuff Done Without Distractions and Bad Habits with Jake Kahana

Jennifer_art.jpg

HOW TO BEAT PROCRASTINATION, BECOME A MASTER OF YOUR TIME, AND RESHAPE THE WAY YOU WORK

with Jake Kahana

Part of living a creative life is doing the thing and not knowing where it goes, but doing it because you need to just get it out.
— Jake Kahana

Do you have a creative project you really want to work on, but put it off because you just don’t have the time for it?

Then today’s episode is just for you!

My guest Jake Kahana says nobody taught us how to work, and he wants to change that.  

Jake is an artist and teacher helping people thrive in a world overrun with distractions by leading them in unlearning bad habits and replacing them with new, better ones.  He’s also the king of side projects and the co-founder of Caveday, a company dedicated to teaching people how to maximize their productivity. Fast Company even referred to Jake and his co-founders as “Procrastination Nannies.” But it’s not just about doing more work in less time– Jake says it’s about improving the quality of your life by improving the quality of your work.

This conversation completely changed the way I work. In fact, I edited this episode more efficiently than ever before, thanks to all the juicy, research backed techniques Jake shares with us.

In this episode, Jake shows us how to unlearn the bad habits we’re all used to, and how to recreate our own mini Caveday at home. As someone who is highly creative with multiple side projects, he also shares some great insights about how to be more creative.

**Today’s episode is brought to you by Audible! If you want to get started with a free audiobook download and 30 day free trial head over to at www.creativityschoolpodcast.com/audible.

Mentioned in this episode:

  • How Jake co-founded Caveday

  • How nobody has ever taught us how to work, and why we need to be taught how to work with structure and research based techniques

  • How to structure your work so you can get into flow and do your best work

  • The right kind of break to take so you can go back to work more energized (and it’s not checking emails and social media!)

  • Why multitasking actually makes your work quality worse

  • How to be in control of your own time

  • The ONE THING you can take away from this interview to do better work (and it improves your IQ!)

  • Jake’s advice on how to work at a demanding day job and still have time for your side projects

  • Why every creative outlet doesn’t need to be a business idea

Resources:

CONNECT WITH JAKE:

Website | Caveday | Instagram

CONNECT WITH CREATIVITY SCHOOL:

Thank you so much for listening!

Subscribe so you never miss an episode, and connect with me online!

Instagram | Twitter | Facebook

If you have any questions or comments for the show, click here

Lesson 34: The Business of Being Creative with Jennifer Perkins

Jennifer_art.jpg

How to be a bad ass creative entrepreneur and make money doing what you love

with Jennifer Perkins

You gotta let it out or you’ll get sick.
— Jennifer's Grandma

How can you be a bad ass creative entrepreneur and make money doing what you love?

This week on Creativity School, I talk to Jennifer Perkins, a creative content designer for places like HGTV and DIY Network. Jennifer has worked in the creative industry as an author, editor, television host, and crafter for over 20 years, and she’s also the host of Creative Queso, a podcast all about the business of being creative.

If you want to learn more about how to make money with the things you make, how to self promote without turning people off, how to network when you hate networking, how to prevent boredom in your creative work, AND SO MUCH MORE - tune in because you’ll love this episode!

* * *

WE ARE STARTING CREATIVITY SCHOOL OFFICE HOURS! Want to have a conversation with me about whatever you need help with? Have a burning question you want answered? Send me all your questions on Instagram (@thegracechon) or email me (grace @ grace chon . com)!

**Today’s episode is brought to you by Audible! If you want to get started with a free audiobook download and 30 day free trial head over to at www.creativityschoolpodcast.com/audible.

Mentioned in this episode:

  • The importance of having multiple streams of income

  • How to prevent yourself from getting bored of your work when you turn it into a business

  • How to start learning and embracing business, marketing and promotion

  • Overcoming the discomfort of promoting yourself and your work

  • How to network when you hate networking

  • Why having ADD in your creativity should be something we embrace

  • My episode on Jennifer’s Podcast Creative Queso

  • Goal Digger Podcast

CONNECT WITH JENNIFER:

Website | Creative Queso | Instagram

CONNECT WITH CREATIVITY SCHOOL:

Thank you so much for listening!

Subscribe so you never miss an episode, and connect with me online!

Instagram | Twitter | Facebook

If you have any questions or comments for the show, click here

Lesson 33: Discover Your Unique Purpose using Human Design with Laura Olsen

Laura_art.jpg

How to discover who you were born to be and create the life you want

with Laura Olsen

All truly compelling creativity is from a deep place of inner knowledge. Human Design shows you who you were born to be so that you can set down all the clutter of the world and be free to be yourself.
— Laura Olsen

This week on Creativity School, I talk to Laura Olsen, a creative coach that helps people define their message and get it online using a variety of tools, including Human Design. If you’ve never heard of Human Design before, you’re about to get a crash course on how this tool gives you an overview of the mechanics of how you operate, and “is the owner’s manual that we didn’t get at birth.”

By learning our Human Design type we can gain a deeper understanding of who we really are, and remove all the baggage of who the world tells us to be. As Laura says, truly compelling creativity comes from a deep place of inner knowledge. And the more we know about ourselves, the more we can create better work. Listen to learn more about your purpose and living in alignment with your Human Design!

* * *

WE ARE STARTING CREATIVITY SCHOOL OFFICE HOURS! Want to have a conversation with me about whatever you need help with? Have a burning question you want answered? Send me all your questions on Instagram (@thegracechon) or email me (grace @ grace chon.com)!

**Today’s episode is brought to you by Audible! If you want to get started with a free audiobook download and 30 day free trial head over to at www.creativityschoolpodcast.com/audible.

Mentioned in this episode:

  • What is Human Design

  • The 5 Human Design Types - Manifestor, Generator, Manifesting Generator, Projector, and Reflector

  • How Human Design can help you uncover who you really are and how you operate in the world

  • Celebrities and famous figures and their Human Design Types

CONNECT WITH LAURA:

Website | Instagram

CONNECT WITH CREATIVITY SCHOOL:

Thank you so much for listening!

Subscribe so you never miss an episode, and connect with me online!

Instagram | Twitter | Facebook

If you have any questions or comments for the show, click here

Lesson 32: The Slower Your Grow: Building a Business At Your Own Pace

Jessica_art_v5.jpg

How to BUILD A BUSINESS without the pressure to hustle and grind

with Jessica Gonzalez


What really helped me at the beginning was not having a plan because it didn’t stress me out. I just did whatever I felt like doing or whatever I thought needed to be done. I didn’t put any pressure on myself.
— Jessica Gonzalez

We often hear about how necessary it is to hustle, grind and work until we’re exhausted and burned out when starting a new business. But is it possible to build a successful business by intentionally growing it slow and without the pressure to grow as quickly as possible?

This week on Creativity School, I talk to Jessica Gonzalez, a beekeeper and the founder of Happy Organics, a wellness company that provides honey and CBD products for the body and mind. Jessica shares her journey to accidentally starting her company during a time when she was burned out and exploring the things that made her happy after quitting a tech company she founded. She began helping her father with his bees when he got diagnosed with terminal cancer, and developed honey and CBD products to help with his pain and anxiety. When people started asking to buy them, she had a business.

Jessica shares how she was able to keep her company going through the devastating loss of her dad, how her incredible pain became her purpose, and how she’s been able to successfully grow her company slowly and at her own pace by being focused on her values and the bigger picture.

**Today’s episode is brought to you by Audible! If you want to get started with a free audiobook download and 30 day free trial head over to at www.creativityschoolpodcast.com/audible.

Mentioned in this episode:

  • How Jessica began helping her father with his bees when he got diagnosed with terminal cancer

  • How she was able to start Happy Organics while experiencing the devastating loss of her father

  • How to create transformation in your life without experiencing something painful or devastating

  • Why she grew her business slow and without a plan

  • The importance of letting yourself feel bad

CONNECT WITH JESSICA:

Website | Instagram

CONNECT WITH CREATIVITY SCHOOL:

Thank you so much for listening!

Subscribe so you never miss an episode, and connect with me online!

Instagram | Twitter | Facebook

If you have any questions or comments for the show, click here