dog training

Lesson 21: The Power of Redefining How You Measure Success

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How to reimagine the meaning of success

with Anna S E Lundberg

What does success mean to you?
You can define what that aim or purpose is for yourself and go about doing it.
Explore what’s important to you, listen to it and trust it.
— Anna S E Lundberg

The dictionary defines success as “attaining wealth, prosperity and fame”. Oftentimes, the more achievements we can accomplish and the more money we make, the more successful we feel. But being on this never ending hamster wheel of chasing external validation and accomplishment can leave us burned out and feeling unfulfilled. Is our creativity only meaningful when it receives attention and accolades? Of course not! So how do we begin to reimagine what success really is, so we can live a life of more meaning and purpose?

Today’s guest Anna S. E. Lundberg is a success coach, business strategist and founder of One Step Outside. Anna is passionate about inspiring and supporting others to reimagine what personal success means so we can have businesses we love and live with more freedom and fulfillment. We talk about how to overcome fear and take “one step outside” to start the process of redefining success, and how to discover what personal success is to us so we can find more meaning in the lives we live and the work we make.

**Today’s episode is brought to you by Audible! If you want to get started with a free audiobook download and 30 day free trial head over to at www.creativityschoolpodcast.com/audible.

Mentioned in this episode:

  • Overcoming fear and taking just one step outside your comfort zone to begin to redefine success

  • The importance of reimagining success beyond external validation, achievement and accomplishment

  • How to discover and redefine what personal success means to us

  • How to find work life integration through the 5 L’s – Live, Love, Learn, Lead and Laugh

CONNECT WITH ANNA:

Website | Podcast | Instagram

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Lesson 20: Creativity and the Brain

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How to be more creative according to a neuroscientist

It’s always easier to be a critic than a creator.
— Nathan Myhrvold

Want to learn how to be more creative by hacking the way your brain naturally works?

On this week’s episode of Creativity School, I watch and recap my favorite takeaways from Netflix’s new documentary The Creative Brain with neuroscientist Dr. David Eagleman. Dr. Eagleman has been a neuroscientist for over 20 years and shares the various ways our brain naturally works for and against our creativity. The movie features creative minds like architect Bjarke Ingels, musician Grimes, actor Tim Robbins, and more. It’s a fascinating documentary that looks into the creative process of innovators across multiple disciplines while exploring brain-bending, risk-taking ways to spark our own creativity.

**Today’s episode is brought to you by Audible! If you want to get started with a free audiobook download and 30 day free trial head over to at www.creativityschoolpodcast.com/audible.

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Lesson 19: Create Work that Connects with Your Audience Using the 5 C's with Hommy Diaz

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How to create an emotional connection with your product

With Hommy Diaz

Some people might think their story is not interesting or impressive but it’s quite the opposite. It will be compelling and interesting to someone else. Think about how your life can help change someone else’s life and put it into whatever you’re trying to create.

— Hommy Diaz

We’re back with more wisdom from Hommy Diaz on this week’s episode of Creativity School! If you haven’t already, be sure to back and listen to last week’s episode where he shares his origin story and how he navigates the unknown of his creative journey without stress or fear.

This week Hommy’s talking to us about the formula he’s come up with to create work that connects with people called “The 5 C’s.” Hommy has used this formula successfully for his projects working on collaborations for brands like DC Shoes and K-Swiss. You’ll find out why he says some people get the formula backwards when creating, and when they do, it inevitably fails.

Hommy also shares how he uses the 5 C’s to create products with meaning and depth, and how he utilized his formula for building his own brand, Magnus Alpha. We also talk about how to execute ideas to make them awesome, and how to build a great brand from the ground up.

**Today’s episode is brought to you by Audible! If you want to get started with a free audiobook download and 30 day free trial head over to at www.creativityschoolpodcast.com/audible.

Mentioned in this episode:

  • Why you should align your work with the 5 C’s and then create

  • How he tells stories through footwear design

  • Why he says the context around your product is the most important thing to consider

  • Why you shouldn’t be in a rush to develop an idea and get it out

  • How appreciating what he has helps his mindset and creative journey

CONNECT WITH HOMMY:

Website | Instagram

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Thank you so much for listening!

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Lesson 18: Don't Stress About the Unknown of Your Creative Path with Hommy Diaz

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How to stop dwelling on things you can’t control

With Hommy Diaz

If there’s anything I’ve learned in life, it’s that stressing about the unknown is so detrimental to your health. It doesn’t help you, it wont make things happen any faster, and it wont put you in a position of clear thinking. I’ve always practiced not dwelling or stressing out about something I simply can’t control.
— Hommy Diaz

We all know the unknown and uncertainty of forging ahead on your own creative path can be terrifying! So how can we overcome all the fears and move forward?

On this week’s episode of Creativity School, I’m talking to Hommy Diaz. Hommy is an influential designer in sneaker culture with over 15 years of experience working with with top brands like KSWISS, Palladium Boots and DC SHOES. He is also the cofounder of MAGNUS ALPHA, his own designer sneaker, accessories and apparel company.

Hommy is a proud child of immigrants from the Dominican Republic and his family told him he couldn’t make money being an artist. Despite this, he went to Parsons art school, graduated, and then took a part time job at the Apple Store, much to the confusion and disappointment of his family. Somehow, Hommy leveraged that experience to end up as the global product line manager at DC Shoes... with zero shoe design experience! We talk about how he navigated this journey, his particular way of thinking that allows him to stay open to possibilities without trying to control the outcome of the unknown, and how this has consistently opened doors for him on his creative path.

Stay tuned for Part 2 with Hommy next week, where we talk about how to create work that's meaningful to consumers and more.

**Today’s episode is brought to you by Audible! If you want to get started with a free audiobook download and 30 day free trial head over to at www.creativityschoolpodcast.com/audible.

Mentioned in this episode:

  • Being open to opportunity even if it’s not exactly what you expect

  • Why its so important to create your own opportunities

  • Why Hommy says setting expectations is self sabotage

  • How to release the impulse to control things and enjoy the process

  • Why Hommy says to rack up as many small failures as possible

CONNECT WITH HOMMY:

Website | Instagram

CONNECT WITH CREATIVITY SCHOOL:

Thank you so much for listening!

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Lesson 17: Believing in Yourself even When no one Else Does with Sara Carson

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How to dream big and succeed even when you don’t have support

With Sara Carson

If somebody is bringing you down or telling you you’re not good enough, show them that you are. Show them that you can do it and just do it. There should be nothing holding you back except for you.
— Sara Carson

On today’s episode of Creativity School, I’m talking to Sara Carson, celebrity dog trainer, top international trick dog trainer, and finalist on Season 12 of America’s Got Talent.

Sara and her dogs now have fans all over the world, but she faced harsh criticism and lack of support from her family and friends while she pursued her dreams of training and performing with dogs for a living. Despite starting her own dog training business at 15 years old, Sara was told her entire life that what she was doing was silly, unrealistic, and that she could NEVER have a career doing what she wanted to do.

When she auditioned for America’s Got Talent, even the judges didn’t understand her work. It took Simon Cowell getting on stage for the first time ever, to vouch for Sara and her dogs and get her through to the show.

Sara shares how to overcome the lack of support from your family and friends and how to create the things you love anyway. We also get a behind the scenes look at her time on AGT - from the audition process, to the moment the judges criticized her act, to Simon getting on stage and fighting for her. She also talks about the process of creating new performances week after week under high stress, how she overcomes her nerves before big shows, how she deals with online critics, and more.

**Today’s episode is brought to you by Audible! If you want to get started with a free audiobook download and 30 day free trial head over to at www.creativityschoolpodcast.com/audible.

Mentioned in this episode:

  • How Sara learned how to do dog training while watching YouTube videos when she was 10 years old

  • How she started a dog training business when she was 15 years old, teaching at night after school

  • Her experience having a video she made for fun go viral, getting 22M views overnight

  • How she got onto America’s Got Talent Season 12, her process auditioning for the show, getting rejected and hearing criticism from the judges, and how Simon Cowell believed in her

  • Sara’s advice on how to create things when you don’t have any support

  • How she deals with the nerves of performing in front of a huge audience

  • Her advice for creating work through anxiety or depression

Resources:

CONNECT WITH SARA:

Website | Instagram

CONNECT WITH CREATIVITY SCHOOL:

Thank you so much for listening!

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