Lesson 19: Create Work that Connects with Your Audience Using the 5 C's with Hommy Diaz


How to create an emotional connection with your product

With Hommy Diaz

Some people might think their story is not interesting or impressive but it’s quite the opposite. It will be compelling and interesting to someone else. Think about how your life can help change someone else’s life and put it into whatever you’re trying to create.

— Hommy Diaz

We’re back with more wisdom from Hommy Diaz on this week’s episode of Creativity School! If you haven’t already, be sure to back and listen to last week’s episode where he shares his origin story and how he navigates the unknown of his creative journey without stress or fear.

This week Hommy’s talking to us about the formula he’s come up with to create work that connects with people called “The 5 C’s.” Hommy has used this formula successfully for his projects working on collaborations for brands like DC Shoes and K-Swiss. You’ll find out why he says some people get the formula backwards when creating, and when they do, it inevitably fails.

Hommy also shares how he uses the 5 C’s to create products with meaning and depth, and how he utilized his formula for building his own brand, Magnus Alpha. We also talk about how to execute ideas to make them awesome, and how to build a great brand from the ground up.

**Today’s episode is brought to you by Audible! If you want to get started with a free audiobook download and 30 day free trial head over to at www.creativityschoolpodcast.com/audible.

Mentioned in this episode:

  • Why you should align your work with the 5 C’s and then create

  • How he tells stories through footwear design

  • Why he says the context around your product is the most important thing to consider

  • Why you shouldn’t be in a rush to develop an idea and get it out

  • How appreciating what he has helps his mindset and creative journey


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